GRAPHIC DESIGN
The Important Role of Graphic Design in Marketing
Hello everyone, this time I will discuss the Importance of a Graphic Design in the field of Marketing. In this era of modernization, what we demand to access everything quickly and easily is a wetland where the marketing field becomes easier to work with and the scope of the colony is further.
In line with the rapid development of the field of marketing, the field of Graphic Design has also become increasingly popular. Because in good marketing there must also be good designs to attract customers. But first you have to understand what graphic design and marketing are.
Graphic Design
Graphic Design is the art of communicating using text, space, and images. This field is part of visual communication. The science of graphic design includes visual arts, typography, layout, and interaction design. (Wikipedia)
And the purpose of graphic design is to convey information or messages as effectively as possible in a visual form with printed or digital results.
Marketing.
Marketing is a social activity and an arrangement carried out by individuals or groups to get what they want by making a product and then exchanging it for a certain nominal to other parties. (Philip Kotler)
And marketing objectives are goals set by a business when promoting a product or service to potential consumers that must be achieved within a certain timeframe. Now that we know what design and marketing are, we will now know what the relationship between the two is.
The Important Role of Graphic Design in Marketing
In a marketing program, design plays a very important role in achieving sales targets. Designs can come in various forms such as: web, poster designs, brochures, flyers, banners etc.
A design ideally becomes part of an effective marketing strategy. The design must be able to describe the quality or image that is built on a product or company. A good design must be able to describe what the product/company wants to display or want to achieve. Design is not just about arranging the layout of text and images well.
The design must be able to visually describe the goals to be achieved. In addition, the design must also be able to identify the product/company, which is a characteristic that will differentiate it from its competitors.
So Graphic Design is very influential in marketing, a brand/product/company if it doesn’t have an attractive Graphic Design it will be difficult to market, and as good as a design is if it’s not accompanied by good branding or marketing it will be useless. Graphic Design in Marketing.
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